Overstock is a public company founded in 1997 under the name D2: Discounts Direct and later in 1999 it was renamed in Overstock. Overstock.com is an on-line retailer. The tagline of the company is: "Your online outlet!" The company is headquartered in Cottonwood Heights, Utah. This on-line E-commerce marketplace offers a wide range of different products. Overstock.com completed the public offering of its shares in 2002 but disappointed its shareholders with 6% decrease in sales. Besides Overstock direct retail sales, the company has also offered a raw of on-line auctions on the Internet sites since 2002.